Email marketing may not be as sexy as behaviorally-targeted social messaging or some of the newest ways we’re able to reach customers, but it’s very much alive because it provides an efficient and cost-effective solution. But picking the best time to send those blasts is nothing short of trickery. Or is it?
After years of developing and analyzing email marketing campaigns, from 2-300 email lists to the ones over 1 million subscribers, the truth about it is that it depends. Yeah, that’s an irritating answer, but the truth is each email list responds differently, and the reason is simple: the way each email list is built determines what triggers the best response.
For newsletters, for example, best open rates are on the weekends, around mid-morning. That’s when folks feel more comfortable to catch up on the news. Ecommerce messages are best suited for early morning or after 8pm on weekdays. Shoppers are more likely to treat themselves right before or right after a long workday.
See The Infographic Below
Highlights of the infographic:
Key takeaways:As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following: